Since 2012, the first Tuesday after Thanksgiving has become known as #GivingTuesday. In fact, it has become the official kick-off to the Season of Giving. During the holiday season, people feel more inspired to give. As a result, charitable giving during the final months of the year increases significantly. Organizations across the world come together to raise money and awareness of important causes. #GivingTuesday has become an incredibly popular fundraising vehicle. In fact, last year, #GivingTuesday partners raised 300 million dollars for various charities. That is a 69% increase from 2016! It will be exciting to see how much #GivingTuesday 2018 will raise for important causes! As can be seen, #GivingTuesday is a movement worth embracing. It’s not too late to consider taking on a #GivingTuesday 2018 campaign. Whether you started planning in January or right now, there are plenty of resources available to make your #GivingTuesday 2018 a success. Here are three key ideas to consider when starting your planning.

Start Planning for #GivingTuesday 2018 – No Really!

Crafting a #GivingTuesday 2018 campaign takes work. It’s just a few months away, but it’s never too late to begin crafting your message. First, set a goal, evaluate resources, and come up with a plan. When considering a plan, it is important to remember motivation breeds the giving spirit in people. Use this time to build inspiration through storytelling. This means cultivating engaging messaging and building awareness with your story. #GivingTuesday is primarily digital and driven by online engagement. Utilize videos, emails, social media, and newsletters to not only share but build the necessary inspiration needed to gain support.

Maximize Your Available Resources

As a nonprofit, you know the limitations that come with your organization. It is essential to use what you have available to you. If you don’t know where to start, #GivingTuesday has a toolkit available to you. It is filled with advice and helps to build a great campaign. They even feature past campaigns on their blog which you can look to while building your own campaign. Stay tuned to the Charity Charms blog for even more resources to help! Most importantly, you already have a built-in database of people ready to help. Use your community! You have done the legwork to build a community of donors and supporters through fundraising, social media, email, and events. Spread the word that you’re participating in #GivingTuesday and ask them to get involved. Have supporters share why they support you and what your cause means to them with everyone in their networks. People are more likely to support causes their friends support which can cast your #GivingTuesday 2018 net even farther.  

Embrace Something New for #GivingTuesday 2018!

#GivingTuesday 2018 may be a part of your year-end fundraising plan and that’s great! If not, you should still be embracing this day of giving. #GivingTuesday 2018 is an opportunity to test something new on your supporters and donors. #GivingTuesday embraces social media as a means of engagement so there is not a risk of taking on a lengthy, costly campaign that may not reach your goals. Not to mention being involved in this International Day of Giving brings a notable increase to not only donations but engagement with your cause. This is the perfect time to focus on your donors. Shape their concept of giving and show them some love. Craft branded donation incentives and thank you gifts like Charity Charms!

GivingBands Designed for Giving!

Charity Charms loves #GivingTuesday. This is why we have created a special #GivingTuesday 2018 package which is the perfect something new for your campaign. GivingBands are designed with giving in mind. They are a fun and engaging item to share with your donors and supporters! GivingBands come customized to match your brand colors and include your logo made into a charm. You even customize the packaging. Design your message card to match your branding or your #GivingTuesday 2018 campaign! Learn more about GivingBands.