by Kay McDonald | Jun 7, 2010 | Campaigns, Cause Marketing
Last week we attended the annual Cause Marketing Forum Chicago! If you don’t know, the Cause Marketing Forum (now Engage for Good) brings together nonprofits and businesses. Collaborations are key to cause marketing and its effectiveness. We learned so much...
by Kay McDonald | Jun 3, 2010 | Campaigns, Cause Marketing, Charms, Product Spotlight, Resources
Corporate giving is a large part of a business’s corporate social responsibility. Seeking out and partnering with corporations whose services, products or goals align with those of your organization is beneficial. Over all it can make a huge impact on your...
