by Kay McDonald | Jun 14, 2021 | Campaigns, Cause Marketing, Podcast
Meet Carol Cone: The Queen of Purpose Carol Cone is a pioneer of purpose-driven strategies. She has spent years taking on the business world by finding the purpose behind marketing and the elements that get consumers and employees behind the companies they support....
by Kay McDonald | Feb 12, 2021 | Campaigns, Cause Marketing, Fundraising, Fundraising Events, Key to Strength, Resources, Uses
2021 Fundraising Trends If there was one big lesson from 2020 it was our need to be flexible. Adapting and being resilient was completely necessary. The year really taught us the need to step back and flow with the situation rather than rowing a boat against the...
by Kay McDonald | Jan 18, 2021 | Blog, Campaigns, Cause Marketing, Fundraising, Fundraising Events, Resources, Uses
Why Your Organization Should Embrace Smaller Donors in 2021 When it comes to fundraising, you probably know every little bit counts. Of course, large donors and supporters have a significant impact on your organization, but did you know that small donors can be a real...
by Kay McDonald | Aug 17, 2020 | Awareness Months, Campaigns, Cause Marketing, Children, Donation Incentive, Fundraising, Inspirations, Our Clients, Product Spotlight, Uses
Introducing KEY to STRENGTH: Our Way of Helping Nonprofits Through COVID-19 No one can quite prepare for a global pandemic. While it has affected all of us in one way or another, there has been a particular strain on nonprofits. Demand for services provided by...
by Kay McDonald | Oct 28, 2019 | Campaigns, Cause Marketing, Corporate Program, Inspirations
Cause marketing can be a meaningful and targeted way for your company to align with a cause. A strategic campaign should be more than just one event or outreach…it should be an integral and genuine aspect of your business operations. With this in mind, there are a...
by Kay McDonald | Jun 24, 2019 | Campaigns, Cause Marketing, Resources
Chances are you’ve heard of Word of Mouth Marketing, but what about Wearable Word of Mouth Marketing? The chances you have purchased an item, used a service, or supported a cause because of your family and friends is high. Most often we turn to those closest to...
