Charity Charms: A Symbol of Impact and Unity

At the heart of PROJECT: Charm20 is a unique addition that amplifies the spirit of giving back – Charms. This special section of the campaign introduces an innovative way to extend the reach of our celebration, emphasizing the collective power of women supporting one another. Our commitment to social responsibility is embodied in our charms, each meticulously crafted to represent a tangible reminder of the impact these women have made, not only in their businesses but also in contributing to the betterment of society.

Reflecting on 20 Years of Impact

To commemorate our two decades of impact, we want to illuminate other trailblazers and inspiring women with an enduring commitment to making waves in business and philanthropy. The campaign kicks off with exclusive podcast interviews, featuring both established and emerging women leaders who share their journeys, challenges, and the profound impact they’ve had on their communities. From seasoned entrepreneurs who have been part of our journey to emerging voices creating waves of change, each episode is a testament to the diversity and strength of women making an impact.

Digital Celebration: Weaving Stories into a Tapestry of Inspiration

Following the podcast interviews, our digital campaign unfolds, weaving together the stories of these women into a rich tapestry of inspiration. Social media platforms and online channels become the canvas for sharing visually compelling narratives, engaging content, and impactful quotes that transcend the barriers of time and resonate with audiences worldwide. The digital campaign not only celebrates the achievements of the women featured but also pays homage to the countless others who have contributed to our collective success over the past two decades.

Take the Lead’s custom sterling silver Embracelets for graduates of their 50 Women Can program

PROJECT: Charm20 – A Movement of Empowerment and Connection

As a symbol of appreciation, each featured woman receives a custom charm, a token crafted to reflect the essence of their unique stories and contributions. This gesture of recognition extends beyond the individual, as these women are encouraged to share these charms within their communities, creating a ripple effect of empowerment and connection.

PROJECT: Charm20 is not just a marketing campaign; it is a movement that intertwines celebrating our 20 years of impact with a renewed commitment to uplifting and connecting women in business. Together, we amplify the stories of extraordinary women, create a supportive community that celebrates their achievements, and inspire the next generation of trailblazers.

Join us in celebrating 20 years of impact and embracing the power of women in business and philanthropy through PROJECT: Charm20. Every story has the potential to ignite change, leaving an indelible mark on the world. Together, let’s continue making history and empowering women to shape a brighter future.