Did you know that 80% of consumers prefer to do business with companies that support causes? This presents a great opportunity for charities to engage with corporations, and for both entities to benefit from the alliance. 

Companies of all sizes and types are embracing the importance of Corporate Social Responsibility. Not only is it a way to keep employees engaged but purpose-driven companies that integrate giving into the fabric of their culture are the places people want to work with. Cause marketing campaigns can strategically align your company with a charity. The right campaign can provide a tangible way to demonstrate your commitment and your heart. 

Definition of Cause Marketing 

“Cause marketing is defined as a type of corporate social responsibility, in which a company’s promotional campaign has the dual purpose of increasing profitability while bettering society.” – Wikipedia

Cause marketing can be a way to help nonprofits raise funds, increase exposure, retain volunteers, and more. Meanwhile, businesses gain happier, more engaged employees. Not to mention they can share an impactful story that shows support for their community while raising awareness for important causes.

There is also one significant issue for nonprofits of all kinds. In the current world climate, more and more organizations are losing their funding and they need help. 

“Corporate giving could become even more important in the coming years, amid concerns that the new tax law may decrease charitable donations by individuals. “ Barrons | READ FULL ARTICLE

Now more than ever you may find that acquiring a corporate or business sponsor is vital to your cause marketing efforts. Whether you’re fundraising, hosting an event, or giving to supporters, engaging a corporate sponsor that aligns with your cause can help you in multiple ways. But do you know how to acquire a corporate sponsor?

How Can I Find a Sponsor?

When you begin looking for a corporate sponsor, know exactly what you’re looking for. First, look to your most loyal supporters. Are there business owners who have taken a keen interest in your program? Do you have board members that have connections? Is there a business that aligns with your mission (for example A Pet Food company with an Animal Rescue Society). Your loyal supporters have a passion for your cause and they, many times, can help you find the right fit without much effort.

How Do I Approach Them?

It is important to build your case when it comes to emotionally appealing to a company for assistance. It is key to include solid facts and incentives that show the benefits of sponsoring you, and why you would be a good fit for a Cause Marketing partnership. Know your objective at the beginning. Have in mind exactly how you will use the donation and just how much you would like them to contribute.

What Are the Benefits to the Sponsor?

The sponsor can benefit from advertising and a heightened reputation in the community. They also increase their community involvement and social responsibility they can share with the world.

Finding a corporate sponsor can seem like a daunting idea, but it doesn’t have to be. As a nonprofit you know how vital sponsorships can be, and you know not to give up. If at first, you don’t succeed, try and try again.

As an industry leader in cause jewelry and accessories, our “Charmed Giving” program provides a platform to create a Cause Marketing alliance.

We have created a “How to Acquire a Sponsor Guide” to help you in your search.

DOWNLOAD THE GUIDE