Giving back to the community is important. In fact, giving back is often a reason many businesses exist in the first place. Today’s businesses are focusing more on their social impact footprint than in the past. Ultimately, cause marketing is just smart business. The Art of Fearlessly Giving Back shines a light on businesses with proactive efforts to make their community a better place. Their inaugural event recently took place at the Arizona Science Center and Charity Charms was a proud partner of this event.

The Art of Fearless Giving

Recently, on May 18, 2018, members of the public and charity supporters came together for an event at the Arizona Science Center. WebPT along with Fearlessly Deliver, 11Eleven Consulting, and the Arizona Consortium of the Arts hosted the event. The event officially began the auction of Michelle Micalizzi’s artwork to event attendees. Artwork then became available through an online auction. Proceeds from the auction benefitted 6 important charities doing work in and around Arizona. Michelle’s paintings are inspired by the stories of WebPT and their charitable partners. The collection of artwork highlights the power of connection. Especially the positive difference connectivity is having on humanity. In essence, each piece serves as a mini-documentary. In order to make each piece, Michelle took a deep interest in the subjects they feature, but the concepts are universal.

2018’s project focused on WebPT. WebPT is the leading rehab therapy software platform. They, in particular, enhance patient care and fuel business growth. Their partnership with AoFGB sheds light on the causes that benefit from their socially conscious initiatives. The 6 causes they chose are Conscious Capitalism AZ, The Arizona Science Center Girls in STEM, and PT Day of Service. In addition to Support My Club, The Desert Labrador Retriever Rescue Phoenix, and United Blood Services AZ.

About The Art of Fearlessly Giving Back

The Art of Fearlessly Giving Back began in October 2017. It is the socially conscious partner to the Art of Fearlessly Doing Business. For this new initiative, Michelle teamed up with Tyler Butler of 11Eleven Consulting to showcase how cause marketing, in particular. is smart business. As can be seen, they make efforts to recognize positive social change. Moreover, how change happens not only through large actions but small, deliberate actions as well. They both use their voices and platforms to feature organizations, professionals, and their stories in unique ways. Overall, this event and campaign is not only innovative but benefits many people.

How to Get Involved

Select artworks are currently on display in the Create Space at the Arizona Science Center through June 1st. In addition, round two of the auction to purchase select artworks is currently online here. Correspondingly online retail stores will also continue to raise funds for the features causes. Supporters can purchase variations of the artworks as prints, on mugs, and other items by visiting Redbubble. Charity Charms exclusive Art of Fearlessly Giving Back charms and keyrings are available here.

Thank you to the Arizona Science Center for a wonderful event. A special thank you to Michelle, Tyler, Heidi Jannenga (of WebPT), and Jim and Elena Thornton (of the Arizona Consortium of the Arts) for allowing Charity Charms to get involved with this amazing project. Finally, for more information on the Art if Fearlessly Giving Back visit their website.