by Kay McDonald | Apr 28, 2011 | Resources
With the advent of so many companies selling products where a portion of the proceeds benefits charity, I felt compelled to let the consumer know what to watch for. Donation transparency has never been so important. Donation Transparency for Retail Items First,...
by Kay McDonald | Oct 15, 2010 | Campaigns, Community Engagement, Donation Incentive, Fundraising, Fundraising Events, GivingBands, Product Spotlight, Resources, Uses
One company, 11 charities, and their fundraising collaboration We Are the Valley is a program developed by Dave O. Dodge from Ideation Nation. This fundraising collaboration helps 11 charities. Ultimately through events such as the Taste of the Biltmore, and with the...
by Kay McDonald | Sep 16, 2010 | Resources
Social Media has exploded as a marketing tool. As a matter of fact, it is a great way to reach out to customers. This has been especially true for charity organizations. They have found social media to be an effective way to rally supporter. Not to mention spread...
by Kay McDonald | Aug 4, 2010 | Campaigns, Cause Marketing, Inspirations, Resources
Brand marketing is key to increasing awareness for your organization. Are you looking for a unique awareness product to invigorate your campaigns? Do you need a new way to engage your supporters? Are you launching a new brand? With this in mind, begin with brand...
by Kay McDonald | Jun 17, 2010 | Resources
Sharing Information from Cause Marketing Forum 2010 Charity Charms was a sponsor at the Cause Marketing Forum (now the Engage for Good Conference) in Chicago in June. We definitely learned and shared so much! Overall, any non-profit or business that wants to learn...
by Kay McDonald | Jun 3, 2010 | Campaigns, Resources
The world is changing. In fact, the world now operates through collaboration. By the same token, collaboration increases opportunity, solves a crisis, and addresses the needs of the whole. Collaboration is Key to Campaign Success In this economy, we must work harder...
