by Kay McDonald | Aug 4, 2010 | Campaigns, Cause Marketing, Inspirations, Resources
Brand marketing is key to increasing awareness for your organization. Are you looking for a unique awareness product to invigorate your campaigns? Do you need a new way to engage your supporters? Are you launching a new brand? With this in mind, begin with brand...
by Kay McDonald | Jun 17, 2010 | Resources
Sharing Information from Cause Marketing Forum 2010 Charity Charms was a sponsor at the Cause Marketing Forum (now the Engage for Good Conference) in Chicago in June. We definitely learned and shared so much! Overall, any non-profit or business that wants to learn...
by Kay McDonald | Jun 3, 2010 | Campaigns, Resources
The world is changing. In fact, the world now operates through collaboration. By the same token, collaboration increases opportunity, solves a crisis, and addresses the needs of the whole. Collaboration is Key to Campaign Success In this economy, we must work harder...
by Kay McDonald | Jun 3, 2010 | Campaigns, Cause Marketing, Charms, Product Spotlight, Resources
Corporate giving is a large part of a business’s corporate social responsibility. Seeking out and partnering with corporations whose services, products or goals align with those of your organization is beneficial. Over all it can make a huge impact on your...
by Kay McDonald | Jun 3, 2010 | Inspirations, Resources, Uses
Thanking Supporters in a Charming Way Your organization depends on board members, event committees, donors, and volunteers to help you successfully carry out your mission. Thanking supporters is a big priority. With limited staff and so much to do, often, it’s...