Monthly Marketing Tip: Colorful Cause Marketing Campaign
Monthly Marketing Tip: Utilize a Colorful Cause Marketing Campaign
You spend thousands of dollars on direct marketing campaigns asking your donors for financial support. Over ten asks landed in our mailbox last week! NOT ONE offered to send anything to show that we donated OR asked us to spread the word about their mission. Imagine if just ONE of the asks we received offered an incentive? This is why this month’s marketing tip is beneficial. It’s time to create a colorful cause marketing campaign!
So what does that mean? Perhaps offering a GIVE in return for a donation. For example a bright colored GivingBand™ as a thank you for a $50 donation. The donation, and likewise, the campaign would live on in the bracelet. Especially when worn daily by the donor.
In addition, you may feature a brightly colored postcard featuring your logo GivingBand™. Ultimately, this will engage your donor meanwhile standing out in the mail. Furthermore, the donor can donate online. When the bracelet(s) hit the mail, the envelope provides another opportunity to market to the supporter about your cause or upcoming event.
Better yet. Do a direct mail campaign! In contrast, your sponsor underwrites the cost of the GivingBands™, mailing, and fulfillment. They receive acknowledgment & thanks, meanwhile, the end supporter receives a coupon. This coupon, for example, can entice them to support the business as well as the charity.
Supporter or not, spending money to make money is necessary for non-profits. Not to mention as well as businesses. If the cost per GivingBand is $5 (or less) and can bring in a $50 donation isn’t that a great ROI?
Bring awareness to your organization, business, or school through the Power of Charity Charms!
0 Comments