The WIN|WIN of Cause Marketing
Cause Marketing brings together nonprofits and corporations. Together they mutually benefit from working with each other. It’s a win-win. Do you know what Cause Marketing really is and understand how it works? We have many resources available to educate you about this valuable movement. To begin with, cause marketing is a type of social responsibility. Particularly a corporate social responsibility. Corporations have a dual purpose to increase profits meanwhile bettering society. Moreover, this is where the union between corporations and nonprofits begins.
For example, one of the most popular ways to use cause marketing is through checkout programs. These checkout programs capitalize on consumers impulse buying. First, nonprofits provide items that corporations place at checkout counters. Eventually, consumers see these items and purchase them with the intention of giving money to charity. As a result, the relationship between consumers and corporations allows non-profits to receive more donations. Especially donations they may not have received, to begin with.
Cause marketing is different from typical philanthropy. This is especially true for corporations. Rather than giving a large donation to an organization, this idea develops a partnership. In other words, a campaign runs longer and allows their customers to get involved as well. In effect, everyone wants to be a good corporate citizen so this business model has increased in popularity significantly.
Your Guide to Cause Marketing Terminology
In addition to the information on the Charity Charm’s blog, we have another tool to help you. This is a strategic component that should be part of your overall marketing strategy. ForMomentum created a free reference tool to increase understanding of the terminology. The cause marketing terminology is constantly evolving, and it’s important to keep up.
Download your free copy of For Momentum’s Cause Marketing Terminology Field Guide. It is a glossary of terms to help you succeed in your campaign efforts. This handy quick reference guide is perfect for navigating your campaign. Plus it can maximize your impact! Now you’re equipped with the knowledge you need to make a difference.
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