Lesson 6: Corporate partners & underwriting

Consumers are more connected, engaged, aware, and empowered these days. As a result, companies are taking a more active role in the community around them. Brands have a duty to play a role in shaping society while reflecting the values of their consumers. Businesses every day are forming partnerships with causes they care about.

Source: Double the Donation

A corporate partner can be an important aspect to your cause because they can commit to a cause and deploy resources to deliver solutions. This includes rallying employees and motivating people to get word out about your cause. But do you know how to get the most out of a partnership?

Most organizations fund their custom charms as a marketing expense, but for non-profits or small businesses, funds in this arena may be scarce or not planned for. We have a plan: Charmed Giving.

Corporate Partners & Underwriting Case Study:

Smiles and Beyond’s Women for Women Luncheon

chic custom event bracelets

What Was Their Need?

Smiles and Beyond raises money through events. Their signature 2019 event is the Women for Women luncheon. They wanted a beautiful gift their demographic of attendees would want to wear every day to spread awareness and be reminded of the event.

How We Met This Need:

We created a beautiful charm bangle featuring the Smiles and Beyond logo charm. Smiles and Beyond’s bracelets were underwritten by a sponsor, DENCO. To showcase their contribution, a complimentary star charm featuring their name was added to each bracelet. Each bracelet was accompanied by a custom card featuring their event branding and placed into a pink organza bag.

3 WAYS TO ENGAGE A SPONSOR

Invite a private donor to fund your charms as a way to create a lasting tribute
Include your program as part of a grant proposal and acknowledgment of the grantor
Engage a corporate underwriter and tie in a Cause Marketing angle

Charmed Giving is a simple and impactful Cause Marketing program that aligns with your favorite charity. Our CHARMED GIVING program could be the solution to define your philanthropy and help charities spread awareness. With the CHARMED GIVING program, YOU choose the charity that your team is passionate about. Your donation funds a custom charm program that aligns and co-brands your company with their cause.

Charity Charms programs can produce a 2-3x times ROI on the amount donated, so can be very attractive compared to traditional donations such as buying an event table or just writing a check.

The Charmed Giving Program co-brands both you and your donor’s logo, name, etc, in the product and packaging.