Custom Store Event/Retailers Give Back
Fundraising events have the power to increase donations and spread the word about an important cause. Therefore, when retailers connect with charities it’s a win/win for all.
Recently, Saks 5th Avenue collaborated with ten charities in the Phoenix area to do a fundraising event. It took place over one weekend.
Saks Fifth Avenue’s Fundraising Event
Each charity had a custom GivingBand created by Charity Charms. Each bracelet featured their charity logo charm on a black silicone band. Proceeds from the sales benefited each charity and awareness increased for all. The collaboration between the charities themselves and this major retailer was harmonious.
As a result, three things occurred. First, Saks Fifth Avenue was a model of proper corporate social responsibility. After all, they gave back time and resources to the Phoenix community. Second, the charities involved gained new supporters through exposure. In addition, Saks Fifth Avenue received many new customers. Third, the event attendees enjoyed purchasing multiple bracelets. In effect creating their own custom stack of support.
Hosting Your Own Fundraising Event
Given these points, it’s easy to see why fundraising events are so popular. Every retailer, no matter what their size can engage with organizations in order to do a custom store event. For example, you can decide to give a percentage of sales on items already in your store.
On the other hand, you can do something impactful that marries your brand with a charity. For example, engage a company like Charity Charms to create a signature piece that defines your campaign. As shown above, it has multiple benefits for your consumers and your organization.
85% of consumers prefer to do business with a business that supports a cause. It’s simple cause marketing and so it makes sense for all.
Are you ready to take your next fundraising event to the next level with Charity Charms?