Example: The Phoenix Zoo Auxiliary’s growing line of animal charms
Lesson 8: Legacy Programs
A Legacy Program is an innovative way to engage supporters old and new. It breathes fresh air into your marketing efforts each time you introduce a new aspect of the program. There are many ways to implement a legacy program including utilizing Charity Charms.
What Is a Legacy Program?
Think of a Legacy Program like a charm bracelet. You start with an introductory item and then build on it with new items year after year to continually engage your community. It can be an actual charm bracelet concept, or just new items that feature your logo or custom designs year after year.
This can take many forms, but the overall idea is the same: Introduce a new charm or item whenever you need to celebrate an event or mark a new beginning.
3 Ways to Embrace Legacy Programs
Celebrations & Milestones
Use Charity Charms to commemorate celebrations and milestones achieved by your organization. Issuing a collectible symbolic token serves as a reminder long after the event is gone.
Donor Retention
Retaining donors year after year can be difficult when there are millions of organizations in the world. What helps you stand out from the rest?
What keeps your donors loyal to your cause? A legacy program may help with donation drives and year-end giving as it provides a reason for continual engagement.
Sales Programs
Creating a continual line of new products for your supporters to purchase keeps them coming back for more. Whether you utilize a retail shop, online store, or event venue, selling the products can bring in funds for your organization. By providing new and/or collectible charm items, your fanbase will come back to see what’s new.
Building a Charming Legacy
See how the Phoenix Zoo Auxiliary turned their growing line of animal charms into a Legacy Program filled with love
The Phoenix Zoo Auxiliary first connected with Charity Charms in 2007 looking for an innovative fundraising vehicle. Each year a new animal charm was released much to the delight of not only members of the Auxiliary but fans of the Phoenix Zoo. See all of the ways the Phoenix Zoo Auxiliary keeps their loyal fanbase coming back for more year after year.
Add a charm
Add A Charm Bracelets: Legacy Programs Made Simple
Add A Charm Bracelets were created with Legacy Programs in mind. They are the perfect way to implement a fun Legacy Charm Program. They come in two styles and new charms can be added whenever you have something new to celebrate or share. Your audience will love filling in their charm bracelet with all the symbolic charms your organization has to offer.
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