Lesson 9: The Importance of an Event Takeaway
Planning an event takes a lot of work and there are so many details to attend to pay attention to in order to make it successful and memorable. How do you make event attendees walk away with warm feelings, and a clear understanding of your mission and purpose?
The power of saying thank you is a topic we refer to often for those within and outside your organization. It has amazing benefits and is just one of the reasons you should incorporate a memorable event takeaway. A takeaway thanks people for attending your event and being a part of the magic. It shows them gratitude for their donation of time and resources to your cause.
Make it Wearable, Make it Memorable
These two reasons outline why you should not only choose to give an event gift, but why you should make it a quality gift. Most know when they attend an event or conference, there may be a bag of goodies for them to enjoy. They make a significant impact on attendees when they are present at an event. Gala “swag” is always a hit.
Wearable items are one of the best options because people put them on immediately and talk about them. Selecting gifts can be challenging, so it’s key to prioritize them throughout the event planning process. You want to create an item that is well suited to the audience who is receiving it. For example, if you have a high-end group of professionals, they would appreciate a handcrafted Embracelet versus a trendy cord bracelet. Knowing your audience is key to your gift giving strategy.
Event Takeway Case Study: Aloha Medical Mission
See how Aloha Medical Mission utilizes co-branded bracelets to unite their focus
What Was Their Need?
A memorable event takeaway that guests could use as a reminder of the impact they had on Aloha Medical Mission and their community.
How Did We Meet This Need?
Together with Aloha Medical Mission we decided on unisex GivingBands that would be universally loved. Each features the circle of teeth from Aloha Medical Mission’s dental clinic logo and the Aloha Medical Mission logo. They serve to remind the participants of their contribution to helping the health and teeth of others in their community.
3 KEY RULES OF EFFECTIVE SWAG
- Quality item people will want to wear, use, and keep
- Aligns with the event theme, colors, and brand
- Packaging that intrigues and engages post-event
An Event Takeaway Strategy
As we mentioned, it’s important to have strategy when it comes to choosing an event takeaway. The gift, after all, isn’t about you. It’s about the recipient. This friendly gesture takes the form of something nice that shows the person you value their relationship with you. Every aspect, right down to the packaging, should demonstrate thoughtfulness. You want your gift to make a splash which is why you should begin budgeting for them day one.
A unique, well-made gift has a bigger, stronger impact than something that will simply collect dust or get thrown in the trash. Attendees are spending time and money to attend your event, don’t skimp when it comes to the takeaway. Choosing a gift shouldn’t be a chore and should be fun, creative expression of your organization. This is why Charity Charms exists – to provide unique alternatives to items like pens, USB drives, and t-shirts.
Popular Event Takeaway items
Embracelets
Embracelets are sterling silver charm bracelets that make an impact on event attendees through their beauty.
GivingBands
GivingBands are earth-friendly silicone bands made for giving. They bring your community together through a common bond and are a unisex event favorite.
Custom Event Takeways
Does your event have a special, unique theme or look? Do you have an idea for a one-of-a-kind event takeway? We can help guide you and bring your vision to life.
HINT:
Be sure to announce the swag during the event and make sure your attendees know it is available. If lighting is bad or it is unclear that the swag is a gift it might be left behind and all your efforts are unappreciated.
Go Green
With more and more emphasis being put on sustainability, why not put extra thought into making your event takeaway just as green? There are many different types of items that recycle, and reuse items once tossed away. Going green isn’t a fad, it’s a lifestyle choice we should all be making. Show your attendees how cool it is to go green and own things that are sustainable and beautiful. You can find amazing, unique goodies that will earn the respect of your attendees meanwhile keeping your organization in a special place in their hearts.
1940 E. Camelback Rd, Phoenix
By appointment only.