As an organization, one of your objectives is to build a legacy of love with your supporters. You want them to stick around, continue support of your hard work, and share that passion with others. A legacy program is a way for your supporters to be reengaged year after year. See how the Phoenix Zoo Auxiliary utilizes a type of legacy program to build a lasting relationship with visitors.

Building a Timeless Tradition with the Phoenix Zoo Auxiliary

The Phoenix Zoo first came in contact with Charity Charms in 2007 while looking for an innovative fundraising vehicle. A beautiful sterling silver zebra charm was created for members of the Auxiliary to wear and sell to raise funds. Each year, the zoo introduced a new animal charm. To date, seven animal charms have been created including the zebra, an orangutan, giraffe, oryx, elephant, tiger, and rhino!

jungle beads custom animal charms

phoenix zoo custom animal charms givingbands

phoenix zoo custom animal charms bracelet

Each of these charms has been present on everything from GivingBands to Bangle Dangles and their signature Jungle Beads bracelets. Jungle Beads are their own creation of beaded bracelets in unique combinations reminiscent of the animals on the attached charm. Their assortment of styles keeps their offerings fresh and allows their supporters to purchase something new each time. Their loyal followers keep returning year after year to see what’s new.

The Next Phase: New Products and a Sloth Charm!

A couple of years ago, the Phoenix Zoo Auxiliary introduced a collection of custom animal ornaments for the holiday season. The set featured all of their popular animal charms turned into ornaments with a beautiful red ribbon. This year, we created two new ornament charms featuring the tiger and their newest charm, the Sloth! The new Sloth charm also made it’s way onto the entire Phoenix Zoo Auxiliary line from caring cords to their signature Jungle Bead bracelets. The new items made their debut at the zoo’s signature evening event, Roars and Pours.

About the Phoenix Zoo Auxiliary

The Phoenix Zoo Auxiliary was formed in 1961 and is the Zoo’s oldest fundraising organization. Since it began, before the zoo even opened it’s doors, the Auxiliary has contributed over $3 million in funding for various projects. You can find members throughout the Zoo at any event, leading a field trip, or simply greeting guests. They wear their signature iconic zebra stripe vests making them easy to spot. This group of accomplished women is still going strong through hard work, dedication, and upholding the mission to raise funds for the Zoo, education, and conservation.

The WILD Success of the Phoenix Zoo Auxiliary

kelley durham headshot

Get to know the Phoenix Zoo Auxiliary’s Kelley Durham through her interview on The Power of Charms! Join Kay and Kelley as they discuss the Phoenix Zoo Auxiliary, their partnership with Charity Charms, the incredible work of the Phoenix Zoo, travel, and more!



Create a lasting impression with your supporters old and new with a custom holiday ornament. Use your special ornament to adorn gifts, a festive tree, wine bottles, hostess gifts, bags, and more. 



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