by Kay McDonald | Apr 30, 2015 | Campaigns, Cause Marketing, Inspirations
Great Movement in Corporations Who Support Causes To begin with there has been a great movement in the world of cause marketing. Today I attended a workshop hosted by the Arizona non-profit Academy called ‘What Sponsors Really Want’. Notably, this workshop...
by Kay McDonald | Apr 29, 2015 | Campaigns, Cause Marketing, GivingBands, Product Spotlight, Uses
Does your cause have a color? When you are building a brand or campaign for a cause, color can help you identify it and define it. Many causes have specific colors tied to them. Cause colors are important. There is no doubt you have frequently seen these colors and...
by Kay McDonald | Jan 5, 2015 | Campaigns, Cause Marketing, Inspirations
2015. it’s a New Year, and my husband and I are in New Zealand. We got here New Year’s day to spend a few weeks seeing friends and family. He is a Kiwi! This trip, I was surprised and delighted to see how New Zealanders have embraced the spirit of...
by Kay McDonald | Dec 30, 2014 | Campaigns, Cause Marketing, Inspirations
People LOVE to talk about and share good ideas along with things they love. That’s why we love charms! We enjoy seeing them in action whenever they are being worn. Wearing jewelry to show that you are passionate about a cause is the BEST way to spread awareness....
by Kay McDonald | Nov 19, 2013 | Campaigns, Cause Marketing, Inspirations
TOMS Marketplace Continuing Their Deep Commitment to Giving November 5, 2013 – Los Angeles, CA – In a bold and unexpected move that underscores its role as a leader in social innovation, TOMS today launched the TOMS Marketplace. TOMS Marketplace is a new online retail...
by Kay McDonald | Nov 14, 2013 | Campaigns, Cause Marketing, Resources
Cause Marketing is essential for businesses. These webinars should be a great overview and I encourage anyone who owns or runs a business to attend Cause Marketing 101. Surely, you’ll figure a way YOUR company can align with a cause. For example, Charity Charms...
