Lesson 2
We live in a hyperconnected world so a single recommendation can have immense impact.
People refer others because they want to share something they love.
Enter the power of Wearable Word of Mouth Marketing!
Wearable Word of Mouth Marketing (WWMM) harnesses a valuable marketing function, “word of mouth,” and enhances it by integrating a wearable or useful item. Now your charming merchandise actually does something. It gives your community an easy, tangible tool to help them spread the word about your mission.
When an organization utilizes a wearable item, it motivates people to talk about their products, services, or brand spontaneously. Wearable products help energize and empower your base with a cool, new product. This encourages them to interact with each other and naturally introduces your brand to a whole new group of potential supporters.
Wearable Word of Mouth Marketing is valuable because the message doesn’t stop after one interaction. They tell someone who tells someone, so on and so forth.
Is your organization utilizing Wearable Word of Mouth Marketing? If not, it should be. People trust others and are more likely to join your supporter ranks when others are talking about you in a positive, proud light. Lesson 2 of Charm School is going to give you the ideas you need to implement this valuable form of marketing.
Listen to how Charity Charms enhances your Wearable Word of Mouth Marketing.
Watch the full episode of The NPO Talk Show about Cause Marketing
Wearable Word of Mouth Marketing Case Study:
Project Lolo Builds Their Community
What was their need?
Project Lolo wanted to raise awareness of their brand and their mission to help children with disabilities feel accepted in the world around them.
How We Solved This Need
We created Project Lolo Unity Bracelets. These bracelets are cotton braided teal to match their branding and each attached disc features their logo. Project Lolo Unity Bracelets come affixed to bright yellow carding with teal wording that reinforces their messaging.
What is Wearable Word of Mouth Marketing and Why Should You Care?
Now that we have introduced you to the concept of Wearable Word of Mouth Marketing, let’s learn a bit more about what it is and why you should care about it.
This blog post is going to arm you with the knowledge you need to know in order to get your community talking about you.
Top 5 ways to harness the power of wwmm
1. Include your charming item in all of your organization’s events, campaigns, and conferences
2. Invite your community to share your story by wearing your item
3. Feature your Charity Charms in your marketing outreach
4. Provide them to your staff, volunteers, donors, and supporters
5. Use videos and blogs to tell the charming story of your item
Advantages of Wearable Word of Mouth Marketing
- Can replace or be used in addition to traditional advertising
- Build a community that wants to engage with you
- Generate a lifetime of loyalty
- Encourage social interaction and impassioned storytelling
info@charitycharms.com
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