Lesson One: Amplify your branding
There are millions of charities and nonprofits in the world. Every day potential supporters and donors are bombarded at all angles.
How do you set your cause apart?
You have defined your brand through your logo, icons, colors, and keywords, but have you thought about ways to amplify those important aspects of your organization? Think about the instant impact of Nike or The Salvation Army.
These well known brands capitalize on graphics and products to create a lasting impact.
Effective branding helps deepen your cause’s impact and its longevity
Building a strong recognizable brand not only helps you differentiate yourself but helps you become one of the many widely recognized organizations with instant impact.
No matter what your size you can define, refine, and amplify your branding to make an impact.
Branding fact: It takes only 10 seconds for someone to form an overall impression of your brand
Branding and Cause Awareness Case Study:
Get Behind the Red Shield with the Salvation Army
What was their need?
A Salvation Army division needed a conference takeaway that reminded attendees of their event and inspire others to Get Behind the Red Shield
How We Solved This Need
We created Get Behind the Red Shield Caring Cords. Caring Cords are unisex, braided bracelets that appeal to a wide audience. They came in the Salvation Army’s signature red and black colors. Each bracelet featured a mini logo charm of the iconic Salvation Army Shield and conference slogan on the back.
Increasing Cause and Brand Awareness
Cause and brand awareness go hand in hand.
A strong brand can be worth its weight in gold especially when maintained properly through all marketing channels.
You may have an emotional appeal to communicate to potential supporters, but do you know how to help your cause become synonymous with your name?
5 Ways to Make An Impact
1. Transform the icon in your logo into a memorable charm
2. Use your brand colors and integrate them into your products
3. Add extra touches to feature key words or sponsor names
4. Design custom cards and packaging to showcase the products
5. Create a unique platform to tell your story
Click the Images Below to See Other Brand Awareness Examples
Oklahoma Alliance for Animals
Canine Companions for Independence