Lesson 3: What Can Charms Do For Us?
When it comes to marketing, your organization may use specialized products that have a common purpose. They are used to increase awareness of your cause, brand, and your mission. There are popular go-to products and then there are products that help set you apart from the crowd. Charms are such items.
When strategically implemented, charms have the power to benefit your organization in more ways than one. Charms are unisex, ageless, and enduring.
But you may find yourself, asking What Can Charms Do For Us?
When your logo is made into a charm, it becomes a wearable token that enables your supporters to spread your message to others through conversation. In fact, the items consumers most want to receive from organizations are those they can use in their everyday lives. With the number of messages, we receive on a daily basis, we have become prone to ignoring many of them. Charms keep necessary brand repetition occurring, meaning people can recognize your brand and interact with it more over time.
A quality charm has staying power allowing people to interact with your brand for years.
Charms are a tangible, invaluable way of getting your brand seen and noticed by your core group of supporters. There are many ways charms can help your organization and community.
What Can Charms Do For Us? Case Study:
SPCA International’s Signature Line of Charming Animal Products
What was their need?
SPCA International was looking for signature products that would define their brand and engage their supporters.
How We Solved This Need
SPCA International chose 3 styles for a variety of audiences. They loved our signature paw charm and chose to customize the back with their logo on two of the items. For their 3rd item, they chose unisex Caring Cords. With the Caring Cords they turned their adorable dog and cat logo into its own mini charm. Careful consideration of their brand colors, black and red, was taken with product design and the custom message card that accompanies every product.
“We love the custom Caring Cords. They are a real hit! The vibrant color and our logo stands out which makes it easy to recognize the SPCAI. We use them as gifts or for fundraising at events to engage donors and is our way of saying thank you for their support.”
Why Should You Choose Charms?
There are huge benefits of using charms over other vehicles in your marketing outreach. This blog post covers 3 main reasons you should choose charms as an addition to your marketing.
Use charms for:
Why Charity Charms:
Charity Charms have been used as a vehicle for non-profits and organizations of all types to creatively brand, fundraise, and engage with their community.
Our mission is to empower organizations and their supporters, employees, and customers through symbolic pieces that bring their important work to life.
Charms have the power to tell a story, connect people in a meaningful way, and build a legacy of love.
Charity Charms creates custom items for you that will help you “charm” your audience and make them fall in love with your cause. It’s that wearable word of mouth impact that YOUR Charity Charm provides that makes the difference.
3 POPULAR WAYS TO BRING YOUR LOGO TO LIFE
GivingBands are unisex, silicone bracelets meant for giving. One of our most popular items.
Combine the power of stones and the power of charms for a symbolic, impactful bracelet.
Charm Fobs are a fun, trendy way to keep track of your keys. Feature BIG 22mm logo charms.