5 Meaningful Ways Your Organization Can Use Legacy Programs
For centuries charms have been used as a way for us to collect the things we love, memories we cherish, celebrate milestones, and share ourselves with the world. Charm bracelets even become family heirlooms passed down from generation to generation. When it comes to organizations, we like to think of this idea as a Legacy Program. A Legacy Program begins with an introductory item or charm that can be built on year after year to continuously engage your community. It can be an actual charm bracelet concept with new charms or even a new custom design featuring your logo and brand. We have seen organizations use them for everything from celebrating milestones and membership to donor retention. Legacy Programs keep your audience engaged and coming back for more. These wearable tokens of support allow your cause, group, event, or organization to stay in the minds of it’s biggest supporters while spreading the word – through Word of Mouth Marketing.
We have helped many organizations with Legacy Programs through the years. Here are a few uses for Legacy Programs and the beautiful, meaningful items making an impact.
Society of Chairs Gala: Annual Attendee Gift
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Society of Chairs is an annual event hosted by FrontDoors Magazine to honor and celebrate people in the Phoenix community that support philanthropy by chairing the Valley’s Nonprofit events. The signature thank you dinner they put in has become a legacy, and the hallmark of it is to recognize a key individual for their generous contributions to the community as a whole. Each year FrontDoors magazine designs a custom bracelet to tie in with the event. It features signature charms and colors chosen by the Key honoree of the event and is given to attendees as a gift. The bracelet serves as a reminder of not only their contribution but shows appreciation and reminds the attendees of the beautiful event.
The Phoenix Zoo Auxiliary: Fundraising Events
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We have been working with the Phoenix Zoo Auxiliary on their exclusive line of Jungle Beads and assorted items featuring the adorable charms starring the famous animals at the Phoenix Zoo. This full line of items helps the Auxiliary raise critical funds to keep the zoo operating and assist with their key initiatives. Each year we have steadily been introducing a new charm into the mix which keeps supporters asking “What’s new at the Zoo?!” The line is sold at events like their signature Roars and Pours.
Holton-Arms School: Alumni & Graduate Gifts
Schools are a huge part of who we are as people. We remember them long after we have left through the people we know, lessons learned, and memories. Since they hold such a place in our hearts, Holton Arms School uses this life event as a way to thank, acknowledge and create a bond with their alumni. Each student who graduates receives a bracelet featuring their logo which can be worn for years to come and saved even longer.
Retreat at Lancaster County: Recovery Bracelets
We worked with Retreat Behavioral Health in Lancaster County to create a token that would remind their patients of their incredible journey to recovery and stability. Patients are given the silicone recovery bracelets to remind them daily that they have overcome their addiction and will continue to do so. We created two styles of GivingBands in teal and black to bring in their brand colors. We knew the design had to appeal to a wide audience so our popular unisex GivingBands were the ideal choice.
Best Friends Animal Society: Logo Line for Online Store
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We worked with Best Friends Animal Society on a line of custom charm jewelry to raise awareness. Every day nearly 5,500 pets at animal shelters are put to sleep because they aren’t fortunate enough to be adopted. Best Friends Animal Society has one fantastic mission. They want to create a better world with no homeless pets. Many of us have a furry friend we couldn’t imagine being without daily, but for many, they don’t have a place to call home. In fact, Best Friends is working to reduce the number of kill shelters to zero with the 2025 initiative. We have created dozens of items for Best Friends including clip on collar charms, Friendship Bracelets, and a new necklace all which help their mission of helping animals find forever homes.
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